PROTECT YOUR LIFE’S WORK

Prudential’s “Protect Your Life’s Work” campaign takes a more human and relatable approach to financial advertising. Instead of scare tactics or stock retirement clichés, we highlighted real people at different stages of life, from new parents to small business owners to retirees to Weird Al Yankovic, each with something worth protecting. The launch kicks off with a fresh spin on Paul Simon’s classic You Can Call Me Al. Rolled out across broadcast, social, and digital, the campaign is built to last and evolve with what people care about most in their lives.

Director : The Malloys