A Show of Closets
Your closet is more than clothes. It’s self-expression, a reflection of who you are, and a ticket to anywhere you want to go. For the campaign launch, America Ferrera lends her voice to bring to life the endless possibilities hidden inside.
Director: Floria Sigismondi
As part of the TJ Maxx rebrand, we developed a custom typeface rooted in the brand’s DNA, its logo. Led by the exceptionally talented head of design Matt van Leeuwen, alongside Sonsoles Alvarez Otero and renowned typographer Jeremy Mickel, the team created Maxx Display, a truly ownable typeface.
