THE BATTING LAB
HOW IT WORKED
Using cameras, sensors, AI, computer vision, and IoT analytics, swing analysis happened in real time. The Batting Lab delivered instant feedback to help each kid refine their swing. To truly improve at the plate, they had to dive into the numbers.
Most in-demand jobs by 2030 will require the ability to work with data, but less than half of kids understand it. However, they understand baseball, which already has data science baked into every aspect of the gameplay and form. We used their love of the game to teach them the power of data.
SAS, the industry leader in data analytics, and McCann teamed up to create the first ever AI-powered batting cage that could analyze 50,000 points of data to help improve kids’ swings, stance, load, trajectory, and more.
We also released The Data Playbook, an interactive digital version of the program for anyone to follow at home.
The Batting Lab was covered by The Today Show, Muse by Clio, Adweek Ad of the Day, Shots Ad of the Day, LBB Online, CBS, and CNET.
Hardware at Clios, ADC, Effies, Webbies, and shortlisted at Cannes.
Cage design by obj. UI by VOLVOX.
SESSIONs 1 - 12
In the first session, The Batting Lab analyzed every swing, projecting the data onto a screen in real time to guide players toward optimal form. After twelve sessions, the little leaguers had not only improved their swings but also deepened their understanding of data.
